SureWaves, a media convergence pioneer with solutions that interweave television, digital displays, mobile and internet, is one of the most innovative Indian media companies of recent times. SureWaves has a rich portfolio of technology with more than 40 patents filed till date and is supported by – Technology Development Board (A Unit of Ministry of Science and Technology – Government Of India). It has also been recognized as the “Most Innovative Technology Start-Up” by the Software Technology Parks of India (Unit of GOI).
SureWaves, is fast changing the face of advertising on cable and regional satellite channels with its flagship solution, SureWaves Spot TV Network. Up until now, advertising on these channels has been inaccessible to national advertisers due to extremely high fragmentation, lack of accountability and measurability.

SureWaves brings patented technology that allows advertisers the absolute freedom to pick their audiences on a market by market basis. SureWaves’ disruptive technology is a combination of cloud-based solutions and expert customer profiling. It ensures that, as an advertiser, one not only has the flexibility to choose their target audience; restrict advertising to a specific region; but also receives real-time data on the ads placed by them. This absolute control and transparency, provides a great advantage for existing advertisers, as well as niche brands and location-specific advertisers. Did we mention that it is also highly cost-effective? SureWaves Spot TV Network is now fast emerging as a game changer in the media industry.
SureWaves is the winner of many prestigious awards, which recognize the innovativeness of its solution – SureWaves Spot TV Network. The Company won the ‘Best Innovative Technology’, two years in a row at the BCS Ratna Awards 2014 and 2015 and ‘Breakthrough Product Innovation in R&D’ at ‘The Innovation Practitioner’s Summit’ for the year 2014. BCS Ratna Awards is a symbol of excellence in the broad-casting and Distribution industry. It is one of its kind opportunity for Broadcasters, MSOs, LCOs, Technology & Content Providers, DTH stakeholders to come together on a single platform. The Innovation Practitioners Summit 2014 is a formal recognition forum instituted by The All India Management Association, recognizing India’s leading Breakthrough Innovations & Innovators in Manufacturing, Marketing, R&D and HR across industry sectors. SureWaves has won the Indian IT industry's most coveted award for Excellence in Emerging Technologies for 2015. The award is constituted by the 107 year old organization, Indian Merchant Chambers(IMC) to recognize the efforts of companies to help grow the Indian IT industry.

SureWaves is headquartered in Bangalore with offices in Mumbai, Delhi, Kolkata, Chennai and Dubai. It is supported by the leading venture capital institutions Accel Partners, India Innovation Fund and JP Morgan.

Leadership Team

Rajendra Khare

Founder, Chairman & Managing Director

A second-generation entrepreneur, Rajendra Khare earlier founded a semi-conductor start-up Armedia Labs that developed the world’s first single chip HDTV/MPEG Decoder. It was acquired by Broadcom Corporation in 1999 for $67 million.

He served as Managing Director, Broadcom India, where his team went on to develop a series of digital video products that command a dominant share of the worldwide market. He has also held leadership positions earlier at Arcus Technology, Wipro and Tata R&D Labs.
Raj led an industry wide initiative to form India Electronics and Semiconductor Association (IESA) in 2004 and served as its founding Chairperson. He was also instrumental in setting up Oysters Lab (OLAB) – a state of the art VLSI design lab at his alma mater BITS Pilani and was involved in establishment of Orchid Techscape – an incubator for technology and product start-ups at STPI, Bangalore.

An Electrical & Electronics Engineer from BITS, Pilani, Raj has filed more than 30 US patents for innovative technology and was awarded both the Udyog Rattan Award and Bharat Gaurav Award as recognition for his pioneering work in the field.

When away from work, he loves to delve into the world of theatre, poetry, books and travel.

Anant Kansal

Co-Founder & Executive Director

A second-generation entrepreneur, Anant Kansal co-founded Baysoft—a software products and services company—that merged with Ampersand Software.

Serving as senior manager in companies like Aztecsoft, Celstream, Tektronix, and Wipro, Anant has led several software development projects. Anant is an Electrical & Electronics Engineer from BITS, Pilani.

Anant finds solace in running long distances and is a regular at the marathon circles in Bangalore.

Tapan Datta

Co-founder and Chief Advisor – Content

A second-generation entrepreneur, Tapan Datta founded Upasana Advertising, an advertising and media communications business specializing in the IT sector.

Datta’s experience spans leading companies like Digital, Wipro and Contract India where he held senior management positions in corporate communications and marketing.

With a Masters degree in Statistics from ISI, Kolkata, Datta brings with him a deep understanding of media markets, which is critical to operations at SureWaves.

Like a true Bengali he loves music and arts and is known for organizing the biggest Durga Pujo function in Bangalore for several years now.

Rajendra Khare
Founder, Chairman & Managing Director

A second-generation entrepreneur, Rajendra Khare earlier founded a semi-conductor start-up Armedia Labs that developed the world’s first single chip HDTV/MPEG Decoder. It was acquired by Broadcom Corporation in 1999 for $67 million.

He served as Managing Director, Broadcom India, where his team went on to develop a series of digital video products that command a dominant share of the worldwide market. He has also held leadership positions earlier at Arcus Technology, Wipro and Tata R&D Labs.
Raj led an industry wide initiative to form India Electronics and Semiconductor Association (IESA) in 2004 and served as its founding Chairperson. He was also instrumental in setting up Oysters Lab (OLAB) – a state of the art VLSI design lab at his alma mater BITS Pilani and was involved in establishment of Orchid Techscape – an incubator for technology and product start-ups at STPI, Bangalore.

An Electrical & Electronics Engineer from BITS, Pilani, Raj has filed more than 30 US patents for innovative technology and was awarded both the Udyog Rattan Award and Bharat Gaurav Award as recognition for his pioneering work in the field.

When away from work, he loves to delve into the world of theatre, poetry, books and travel.

Anant Kansal
Co-Founder & Executive Director

A second-generation entrepreneur, Anant Kansal co-founded Baysoft—a software products and services company—that merged with Ampersand Software.

Serving as senior manager in companies like Aztecsoft, Celstream, Tektronix, and Wipro, Anant has led several software development projects. Anant is an Electrical & Electronics Engineer from BITS, Pilani.

Anant finds solace in running long distances and is a regular at the marathon circles in Bangalore.

Tapan Datta
Co-founder and Chief Advisor – Content

A second-generation entrepreneur, Tapan Datta founded Upasana Advertising, an advertising and media communications business specializing in the IT sector.

Datta’s experience spans leading companies like Digital, Wipro and Contract India where he held senior management positions in corporate communications and marketing.

With a Masters degree in Statistics from ISI, Kolkata, Datta brings with him a deep understanding of media markets, which is critical to operations at SureWaves.

Like a true Bengali he loves music and arts and is known for organizing the biggest Durga Pujo function in Bangalore for several years now.

Core Team Members

Sridhar V NaiduNational Sales Head

With over 18 years of experience across various industry verticals such as hospitality, digital, print, events, radio and television, Sridhar has been instrumental in grooming digital brands such as techtree.com, cxotoday.com and channeltimes.com in the South. Apart from playing a key role in creating non-traditional revenues for Radio Mirchi in Chennai through activation, he was involved in launching brands such as 93.5 SFM/Red FM and Suryan FM across the country. He has also been associated with television channels such as Puthiya Thalamurai and Pudhu Yugam.

In his free time he loves to watch movies and English sitcoms. He also follows cricket and is a big foodie.

Manjunath BasrurDirector: - Key Accounts

Mr. Manjunath Basrur has been part of the SureWaves team since 2007. And in his more than decade long run with the company, has led many key projects to successful completion in his position as the Director – Key Accounts. Manjunath has consistently added to the company’s growth by being instrumental in driving strategic alliances with government organizations and frontrunning many national and state level projects to positive conclusion.
Prior to assuming his responsibility as Sales Director with SureWaves, Manjunath, was associated with Accenture and ICICI in leadership roles. And holds degree in finance and MBA in communication from Bangalore university.
When not strategizing and spearheading new projects, Manjunath likes to spend time playing cricket or travelling.

Neha NoopurRegional Head - Ad Sales (North)

Neha has worked in diverse media sectors like Print, Radio & Television across North India market. Previously, she has worked with ITV Network (India News & News X), Zee Entertainment Enterprises Ltd, Reliance Broadcast Ltd & India Today Group.

Neha is an avid reader & likes to dance, sing & cook in her free time.

Vivek NairRegional Head - West

Vivek is a media professional with more than 15 yrs of experience. He has varied experience in the broadcast Media industry ranging from selling GECs to frequency led channels, on-air impact properties to on-ground events. Previously he has worked with Sun TV, Asianet , 9x Media, UTV Bloomberg, Star India & Brand David Communication. Vivek is a passionate salesperson with a winning attitude.

He is a die-hard cricket fan and in his free time he prefers to binge watch crime thrillers.

Archit MishraRegional Head – Ad Sales (Karnataka, AP & Telangana)

Archit defines himself as a passionate sales and marketer for brands with an intention to bring them better response from the market. For him, professionally, the success of a client's campaign is the utmost priority. He has experience of over 14 years of creative and ad sales in digital, radio and television mediums and has worked with companies like Makaan.com, Filament, Big Magic Ltd, Reliance Broadcast Network.

He has a passion for travel and loves to play cricket and badminton in his free time.

Sriram VRegional Head – Ad Sales (Tamil Nādu & Kerala)

Sriram defines himself as “a happy man with loads of energy as a 20 year old”. He has overall 20 years of work experience and has worked with leading media houses such as Daily Thanthi, Dainik Jagran, Chennailive FM and Fourth dimension where he handled corporate and retail clients.

Diehard Rajnikant fan, he still never missed the first-day first show of his superstar. Apart from work, he loves to dance while listening to music.

Bolin WahengbamCreative Head

Bolin has been with SureWaves since its inception.

Previously he has worked with agencies like Rezonant design and Thinx works in various roles like Creative Head, Art Director and Graphic Designer.

Bolin dabbles in music and plays the drums for a Bangalore based band "HeavyWater", which has performed in some renowned events in Bangalore. He is an avid soccer player and captains a semi professional soccer team in Bangalore called 'Manipur 7'.

Nischitha M. R.Associate Director- Program Management

Nischitha has been a part of SureWaves for more than a decade. She started her career at SureWaves itself and has donned several caps in the engineering department, conceptualising and building quality products. In her current role, she is responsible for defining, planning and execution of frameworks for fast growing and scalable product. She is extremely passionate about product building, loves frameworks and problem solving.

She loves to travel to wind down while not building products that can be adopted at scale

Wasim A InamdarProduct Management and User Experience

Wasim leads the Product Management and User Experience teams at SureWaves.

Before joining SureWaves, Wasim worked in Product Management at AskLaila and Delixus, Inc.

He is passionate about building products that are at the intersection of technology, business and user psychology. In his free time, he loves to read, listen to music, explore new places and spend time with his family.

Our Vision and Values

Our Vision

Touching souls through unending innovation in technology,thought and action.

Our Values

Earth

Like the Earth we remain stable amidst action centered around our corporate vision. We are rock solid in our commitment to meet the expectations of all our stakeholders.

Fire

Like fire,we are hot, intense and bright. We enable transformation by the power of our imagination.

Water

Like water, our ideas are fluid. With no inherit bias, we are ready to flow into unknown territories with enthusiasm, seeking and creating opportunities.

Air

Like air, we are a company that is dynamic and highly mobile. There is continuous flow of ideas-clear,dry and light.

Space

Like space there are infinite possibilities. The unknown infinity is always a source of challenge, opportunity and humility.

Our Vision

Touching souls through unending innovation in technology,thought and action.

Our Values

Earth

Like the Earth we remain stable amidst action centered around our corporate vision. We are rock solid in our commitment to meet the expectations of all our stakeholders.

Fire

Like fire,we are hot, intense and bright. We enable transformation by the power of our imagination.

Water

Like water, our ideas are fluid. With no inherit bias, we are ready to flow into unknown territories with enthusiasm, seeking and creating opportunities.

Air

Like air, we are a company that is dynamic and highly mobile. There is continuous flow of ideas-clear,dry and light.

Space

Like space there are infinite possibilities. The unknown infinity is always a source of challenge, opportunity and humility.

Our Investors

Accel Partners is a global venture and growth equity firm. Accel funds companies from inception through the growth stage. Over the last three decades, Accel has helped entrepreneurs build over 300 successful companies, many of which have defined their categories, including Facebook, Groupon, GetJar, Cloudera, AdMob, Dropbox, Trivone, 99designs, Glam Media, Spotify, Etsy, Angry Birds (Rovio), Braintree, Lookout, SunRun, TRUSTe, Kayak, Supercell, Macromedia, metroPCS, Code 42 Software, Flipkart and Walmart.com.

Mr. Shekhar Kirani from Accel Partners is on the Board Of Directors of SureWaves.

TR Capital Group is an investment group which is a leader in Asian secondary investments. The firm focuses on Secondary Direct (single company or portfolio of several companies), Fund Restructuring and acquisition of LP interests. With 10 years of track record and a seasoned team dedicated to secondaries in Asia, TR Capital makes concentrated long-term investments across certain industries by acquiring assets at a discount to their intrinsic value and subsequently add value.

TR Capital has an extensive experience in sourcing, improving and then divesting private equity deals across Asia. It currently manages three funds with capital commitments of USD 400 million. The firm has a sophisticated base of global institutional investors such as leading banks, pension funds, entrepreneurs and family offices.

Since inception, TR Capital has executed 32 transactions and has built a solid track record with TR Capital I (2008), TR Capital II (2012) and TR Capital III (2016).

Mr. Paul Gratien Robine from TR Capital is a Board Member at SureWaves.

With over 30 years of experience in the industry, Private Equity Group (PEG) is one of the largest and most active global private equity programs in the industry, managed by one of the most experienced teams.  The Private Equity Group was established at JPMorgan on November 1, 1997 when members of AT&T’s private equity team joined J.P. Morgan Asset Management (JPMAM) to continue management of private equity assets retained by JPMAM as investment manager.

Located in New York, Hong Kong, London, Beijing and New Delhi, the group’s investment professionals are focused solely on building and maintaining clients’ private equity portfolios, with the goal of providing best in class performance and client service.

Mr Avneet Singh Kocchar from J.P. Morgan is on the Board of Directors of SureWaves.

accellogo

Accel Partners is a global venture and growth equity firm. Accel funds companies from inception through the growth stage. Over the last three decades, Accel has helped entrepreneurs build over 300 successful companies, many of which have defined their categories, including Facebook, Groupon, GetJar, Cloudera, AdMob, Dropbox, Trivone, 99designs, Glam Media, Spotify, Etsy, Angry Birds (Rovio), Braintree, Lookout, SunRun, TRUSTe, Kayak, Supercell, Macromedia, metroPCS, Code 42 Software, Flipkart and Walmart.com.

TR Capital Group is an investment group which is a leader in Asian secondary investments. The firm focuses on Secondary Direct (single company or portfolio of several companies), Fund Restructuring and acquisition of LP interests. With 10 years of track record and a seasoned team dedicated to secondaries in Asia, TR Capital makes concentrated long term investments across certain industries by acquiring assets at a discount to their intrisic value and subsequently add value.

With over 30 years of experience in the industry, Private Equity Group (PEG) is one of the largest and most active global private equity programs in the industry, managed by one of the most experienced teams.  The Private Equity Group was established at JPMorgan on November 1, 1997 when members of AT&T’s private equity team joined J.P. Morgan Asset Management (JPMAM) to continue management of private equity assets retained by JPMAM as investment manager.

Words from CMD's Desk

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Rajendra Khare
Founder & CMD, SureWaves

The Human Mind is the charioteer that drives the five senses. It is said that the means for a Human mind to communicate with another Human mind are the waves which, according to legend, resonate in harmony when the communication succeeds.

These waves traverse over the five elements which act as media of different kinds, basis their composition in the universe. Media in any form, stores and transmits knowledge. This Knowledge in turn, triggers thoughts, which in turn, trigger action. It is these Actions that drive civilisations that give birth to societies.

Societies drive the need for education, health and entertainment to enrich the human mind. The Human mind thus continues to grow to further invigorate the circle of life.

True, Media is so fundamental to growth of mankind …

Technology, when applied to media, transforms it. It gives it speed, direction, accuracy, accountability, measurability, interchangeability, traceability and so on. We at SureWaves are committed to drive innovation in media technology thereby making our humble contribution to the inexorable growth of mankind.

Given below are a few lines that capture the dream and vision, we at SureWaves endeavour to pursue … 

Mountains of info, across the globe, are melting slowly,
Converging into one ‘Digital Ocean’
For human minds, from human minds, shall flow freely,
SureWaves of knowledge, thoughts and action

Destinations far and wide, in hinterlands,
But sure they reach, that know their purpose and direction
With sense of duty, self propelled, focused on target,
Charting their path, with wisdom of selection

For thirsty hearts, messengers of love ‘n’ hope,
Health ‘n’ joy, learning ‘n’ education
Touching the souls, their source of joy
Surging ahead, forever, through unending innovations